The title of this work was appropriated from Carnival Cruise Line’s theme packages. Revealing constructs of American desire, these photographs focus on the display of artifice throughout environments of retail and entertainment. This project considers the tension between architecture and the marketing of social leisure and fantasy. The photographs collide surfaces and objects in the foreground and background to draw attention to a visual expectation and imperfection; both engineered by consumer marketing tactics and dictated by contemporary notions of identification.